Email marketing isn’t going anywhere. In fact, it’s one of the highest ROI marketing channels around. In fact, it delivers an average of $36 for every $1 spent. And that’s a low average. But if you’re new to the game, choosing the right platform can be overwhelming.

Not every platform is built with beginners in mind. Some are too complex, some are too basic, and others… well, they’re just not worth your time.

That’s why I’ve put together this updated list of the top 10 email marketing platforms for beginners in 2025. Based on ease of use, value, automation features, and scalability, you’ll be able to find the perfect platform for your business.

Let’s dive in.

1. MailerLite

Best for: Beginners who want powerful tools without the clutter.
Why we like it: MailerLite offers an intuitive drag-and-drop editor, automation tools, landing pages, and even website building. Their free plan is generous, making it ideal for startups.

• Free plan: Up to 1,000 subscribers and 12,000 emails/month
  
• Notable features: Clean UI, automation builder, A/B testing
  
• Drawback: Fewer templates compared to competitors
  

---

2. Kit (Formaly ConvertKit)

Best for: Creators, coaches, and solopreneurs who want simple automation.
Why we like it: Kit was built with creators in mind. It makes it easy to send emails based on user actions, sell digital products, and build sequences without tech overwhelm. And allow both artistic and plain text emails.

• Free plan: Up to 1,000 subscribers
  
• Notable features: Visual automations, tagging, built-in sales tools
  
• Drawback: Limited design customization on the free plan (But plain text emails are available).
  

---

3. Brevo (formerly Sendinblue)

Best for: Businesses that want email and SMS in one platform.
Why we like it: Brevo offers email, SMS, live chat, and CRM tools all in one place. It’s ideal for businesses wanting multi-channel marketing without using multiple tools.

• Free plan: Unlimited contacts, 300 emails/day
  
• Notable features: Automation workflows, SMS marketing, built-in CRM
  
• Drawback: Daily send limits on the free plan
  

---

4. Moosend

Best for: E-commerce beginners and marketers who love visual automations.
Why we like it: Moosend’s user interface is beginner-friendly and affordable. It has surprisingly robust automation tools, even on lower plans.

• Free trial: 30 days
  
• Notable features: Pre-built automation templates, behavioral triggers
  
• Drawback: No free plan after the trial ends
  

---

5. Flodesk

Best for: Design-forward brands and creatives.
Why we like it: Flodesk shines when it comes to beautifully designed emails. It’s a great pick if you care about aesthetics and want flat-rate pricing.

• Free trial: 30 days
  
• Notable features: Stunning templates, flat monthly pricing, automation workflows
  
• Drawback: Limited analytics; not as feature-rich as others
  

---

6. Constant Contact

Best for: Small businesses looking for reliable, all-in-one marketing tools.
Why we like it: One of the oldest platforms in the game. Constant Contact is beginner-friendly, with great customer support and a built-in website builder.

• Free trial: 60 days
  
• Notable features: Event management, social media tools, real-time analytics
  
• Drawback: Pricier than others as you scale
  

---

7. GetResponse

Best for: Beginners who want advanced tools without steep learning curves.
Why we like it: GetResponse offers email marketing, automation, and even webinar tools. Their “Quick Actions” setup helps beginners get started fast.

• Free plan: Up to 500 contacts
  
• Notable features: AI campaign builder, pre-made funnels, webinars
  
• Drawback: Some advanced features are locked behind higher plans
  

---

8. Benchmark Email

Best for: Teams and beginners needing a modern interface.
Why we like it: Benchmark balances simplicity and functionality. It’s great for small businesses that want to grow into more advanced features over time.

• Free plan: Up to 500 subscribers
  
• Notable features: Drag-and-drop editor, simple automations, integrations
  
• Drawback: Limited automation on the free plan
  

---

9. AWeber

Best for: Freelancers and bloggers looking for great support.
Why we like it: AWeber has been around for decades and still delivers solid tools with top-notch customer service. A good pick for those who want help along the way.

• Free plan: Up to 500 subscribers
  
• Notable features: AI-powered email builder, Canva integration, split testing
  
• Drawback: UI can feel dated
  

---

10. Mailchimp

Best for: Beginners who want a familiar name with robust features.
Why we like it: Mailchimp remains popular for a reason. While it’s no longer the cheapest option, it’s packed with features and tutorials to help you get started.

• Free plan: Up to 500 contacts and 1,000 sends/month
  
• Notable features: AI content assistant, automations, templates
  
• Drawback: Can get expensive fast as you grow, and they don’t offer plain text emails can drop your deliverability.
  

---

Final Thoughts: Which One Is Right for You?

If you’re just getting started, MailerLite and Kit are excellent beginner-friendly choices with generous free plans. If you want to sell products or build funnels, look into GetResponse or Brevo.

No matter where you begin, don’t let the platform overwhelm stop you from hitting “send.” The best platform is the one you actually use.