If you’re new to email marketing—or just tired of second-guessing yourself—you’re not alone. I talk to business owners every week who are stuck at the starting line because they’re unsure if they’re “doing it right.”

Let’s take a deep breath and break down some of the most common email marketing questions so you can finally hit send with confidence.

“What if no one opens my emails?”

This is the number one fear.

Here’s the truth: even the best marketers don’t get 100% open rates. Most industries average between 20–30%, and that’s completely normal. And let’s face it, they signed up to hear from you! 

What matters more than obsessing over the number is improving it over time. Start by writing subject lines that speak directly to your reader’s curiosity, problems, or desires. Keep it clear, not clever.

Also, avoid the spam trap. Don’t use all caps, too many emojis, or clickbait tactics. Just be human. Write like you’re talking to one person (because you are!).

“What’s a good list size to start with?”

Honestly? Ten subscribers who care are better than a thousand who don’t.

You don’t need a giant list to get results. What you do need is the right message going to the right people. Focus on building a list of people who want to hear from you. Utilize lead magnets, freebies, or simply invite your social media followers to join.

Remember: everyone starts at zero. Don’t let list size stop you from starting. And that’s a perfect place to start. 

“How often should I email my list?”

More than you think… Yes, most likely even more than that. 

Most business owners are afraid of annoying people. However, we forget that people forget fast. If you only email once a month (or less), you’re basically a stranger in their inbox every time you show up. 

Aim for at least two times a week. This keeps your brand top of mind, builds trust, and increases the chances they’ll buy from you when they’re ready.

Remember: not every email should be a direct sale. You don’t need a promo to email people. Help your audience. 

Another reason why you should email more often is that it’s easier to track real metrics. Furthermore, it’s a known fact that more emails means more sales. 

1 email a week is only 52 chances. Even upping that to 2 now gives you over 100 chances for a sale. 

“What if I only have one product or service?”

That’s not a bad thing. And it’s far better than having nothing to offer.

You don’t need dozens of offers to email regularly. In fact, having one product helps you stay focused. You can highlight different features, benefits, use cases, testimonials, or even behind-the-scenes looks at how it’s made or delivered.

People need to hear about something multiple times before they buy. Repetition with a fresh angle is your best friend.

“Do I need to segment my list?”

Eventually—yes. But don’t let this stop you from getting started.

If you’re just beginning and have a small list, it’s okay to email everyone the same thing. As your audience grows, you can start segmenting based on interests, behavior, or purchase history to make your emails more personalized and effective.

Start simple. Grow smarter.

Final Thoughts

Email marketing doesn’t have to be complicated. Start where you are. Speak directly to your audience. Show up consistently. The rest will follow.

And if you’re still feeling stuck, don’t worry, I’ve got more resources, templates, and done-for-you options to help you grow your list and turn subscribers into customers.

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