You’ve probably seen a sales letter before—even if you didn’t realize that’s what it was.

You land on a page and suddenly, someone’s walking you through exactly why their product solves your problem, sharing stories, breaking down benefits, tackling your objections, and making it very tempting to click “buy now.”

That’s a sales letter.

But let’s rewind a second.

So… What Exactly Is a Sales Letter?

A sales letter is a long-form piece of copy that’s written to persuade someone to take one specific action. Usually, it’s to make a purchase.

It’s like your best salesperson… but on a page. Working for you 24/7 all 365 days a year.

Whether it’s for an online course, a coaching program, a digital product, or even a free offer that leads to a paid one, a sales letter walks your reader through a decision.

What Makes a Good Sales Letter?

It’s not about being “salesy.”
It’s about being clear, empathetic, and strategic.

A strong sales letter usually includes:

• A compelling hook (gets attention)
  
• A deep dive into the reader’s problem
  
• A solution (your offer!)
  
• Proof it works (testimonials, results, etc.)
  
• A clear call to action (what they should do next)
  

And here’s the secret sauce: it’s written like a conversation.
Not a pitch. Not a brochure. Just real talk from one human to another.

Do You Need One?

If you’ve got a product, program, or service that you want to sell online?

Yes.

Even if it’s short.
Even if it’s simple.
Even if it’s just the landing page for your $47 product.

A sales letter gives your offer the attention it deserves and gives your audience the clarity they need to say “yes.”

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