If you’ve ever wondered whether your marketing funnel is actually working, or just eating up ad spend without real returns. A funnel audit might be exactly what you need. But the first question most business owners ask is: “How much does a funnel audit cost?”

The truth is, costs can vary widely depending on the level of detail, the expertise of the auditor, and what’s included. Some consultants offer “quick checks” for as little as $50, while full-scale audits can run into the thousands.

So, where does mine fall? Let’s break it down.

Funnel Audit Price (And What’s Included)

While I can’t speak for everyone, I’m here to help your business, so my funnel audits start at a fully inclusive $250.

That’s not just a quick glance, it’s a high-level overview. This detailed breakdown covers over 80 customer touchpoints and aspects of your funnel process. From even before your prospect sees your ad, to how your emails are performing, to whether your checkout flow is smooth and persuasive—I go through the entire journey to uncover leaks, missed opportunities, and quick wins.

You can see how this isn’t just a normal checklist PDF. 

Furthermore, when you walk away, you’re not just handed a list of problems. You get a clear, prioritized action plan showing exactly what to fix first to increase conversions and stop wasting money on broken funnels.

But that’s not everyone. 

Why Funnel Audit Prices Vary So Much

If you’ve looked around, you’ve probably seen huge differences in pricing. Here’s why:

• Scope: Some audits only look at one piece (like your landing page). Others, like mine, examine the full customer journey.
  
• Expertise: You’re not just paying for time—you’re paying for years of marketing experience and the ability to spot problems quickly.
  
• Deliverables: A PDF with a few notes is one thing. A comprehensive, prioritized roadmap is another.
  

Think of it like a car inspection. You could pay someone $50 to kick the tires, or you could invest a little more to have a mechanic check the entire system so you don’t break down on the road.

Is It Worth It?

Here’s the real question: Is spending $250 on a funnel audit worth it?

First, let’s remember, this isn’t an expense, it’s an investment in your business. No different than spending money on a POS or accounting software. 

Now, let’s run the math.

If your funnel is underperforming by even a small percentage, you could be losing thousands of dollars every month. Imagine fixing one leak that increases your conversion rate by just 1%. 

1000 visitors a month, with a 15% CTR is 150. Now if you are currently only seeing a 1% purchase rate, that’s roughly one and a half sales per month. Now, bump that up to 2% you’ve doubled your monthly sales to 3. 

If that’s all that happens and your average order is $100, you’ve now gone from $100 a month to $300 average. 

Every… Single…. Month. 

Based on this (simple and low) estimate, that’s an extra $1,800 in the year. Not bad for a $250 investment. And that’s just the beginning.

A funnel audit doesn’t just pay for itself. It sets you up for long-term profit growth. And unlike throwing more money at ads or traffic, fixing your funnel means you get more out of what you already have.

No extra work needed.

Final Thoughts

A funnel audit is one of the smartest investments you can make if you want your marketing to work harder for you. For $250, you get a deep dive into over 80 customer touchpoints, plus a clear plan of action to increase conversions, cut wasted spend, and create a smoother customer experience.

If you’re serious about growth, the real question isn’t “Can I afford a funnel audit?”—it’s “Can I afford not to?”

Ready to see exactly where your funnel is leaking money? Book your Funnel Audit today.