Tag: social-media
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How Do I Know If My Funnel Is Broken?
If you’re an e-commerce or small brand owner, chances are you’ve built some kind of funnel. Maybe it’s a simple setup with ads driving traffic to your store, or a more layered approach with email sequences and retargeting campaigns. Either way, a funnel’s job is to guide potential customers from first discovering you all the
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How to Use a Strategic Narrative to Drive Your Entire Content Strategy
Here’s a hard truth: most content fails because it doesn’t have a backbone.It’s reactive, random, and built to fill a calendar not to drive real results. If you want content that helps support your business growth goals, you need a strategic narrative. A strategic narrative is a storytelling framework that clarifies what your brand stands
The Conversion pulse 