You’ve spent hours building your sales funnel. You’ve got the landing page, the email sequence, the offer… maybe even a few ads running. However, your funnel isn’t converting like you thought it would. It’s easy to feel disappointed when leads aren’t coming in like you hoped.

Sound familiar?

If you’ve ever thought, “I don’t know what’s broken, but something is off,” this post is for you. Because the truth is, your funnel might be the problem. Unfortunately, there are a lot of different parts to your funnel.

That’s where a funnel audit comes in handy.

Let’s break down what that means and the 7 signs your funnel is quietly leaking.

What Is a Funnel Audit?

A funnel audit is a detailed review of your entire sales funnel. At least the good ones. They should review landing pages, emails, offers, follow-ups, and even your traffic sources. Everything. To figure out what’s working, what’s broken, and what’s missing altogether.

Think of it like a diagnostic checkup for your customer journey. The goal is simple: find out where you’re losing people and how to fix it. Simply put, so more leads turn into paying clients.

7 Signs You Need a Funnel Audit (Right Now)

Like all investments, it’s all about timing. Is an audit right for you at this time? Here are some concerning signs that are key indicators that you need a funnel audit sooner rather than later.

1. Your Funnel Isn’t Converting Visitors Into Leads

You’re getting traffic… but no one’s opting in.

This is a huge red flag that either:

• Your offer isn’t clear or compelling
• Your headline and CTA don’t connect
• Something in the messaging doesn’t align with what they need
  

A funnel audit looks at all of these elements together and finds where your lead capture process is disconnected.

2. You’re Getting Leads—But They’re Not Buying

Maybe people are signing up, but not taking the next step.

That usually means:

• Your email nurture sequence isn’t building enough trust
• The timing of your pitch is off
• Your offer isn’t positioned to solve their most urgent problem
  

During a funnel audit, I dig into your emails and sales pages to optimize for conversion, not just engagement. Oftentimes, I find that the pain point you solve, isn’t what they are looking for. Or it’s just not worded right for them. 

Think about it like this, “My dog won’t stop peeing.” Stopping your dog from peeing on the floor is the main problem. If you are offering obedience training (it will solve the problem with structure) but all your audience thinks is “sit won’t stop the pee.” Your messaging is off. 

3. You’ve Got a Decent Offer… But Sales Are Sporadic

Inconsistent sales = inconsistent funnel performance. And this is where a lot of business owners feel lost, overwhelmed or that marketing doesn’t work.

This could point to:

• Traffic quality issues (wrong audience)
• Gaps in your funnel (no follow-up, weak email sequence)
• Messaging mismatch between ads and the landing page
  

An audit uncovers where the breakdown happens. It’s about understanding your target audience and their journey through your funnel. And a good one will tell you how to tighten it up.

4. You Keep Tweaking Things… But Nothing’s Working

Random edits won’t fix a broken funnel.

No amount of good copy. Quality leads. 

None of it matters if it’s not all working together.

Furthermore, small changes like headlines, colors, button text, or switching up your offer every week doesn’t give your system enough time to actually work.

Now don’t get me wrong, I’m all up for a good A/B test. But unless you are pumping a ton of money into ads to get big traffic, the results are going to be less than ideal.

An audit helps you see the root cause instead of fixing surface-level symptoms.

5. You’re Spending on Ads, But the ROI Just Isn’t There

If you’re pouring money into Meta, Google, or TikTok ads and still not getting conversions, your funnel may not be ready for traffic. Or you might have the wrong traffic. Or your messaging is off. 

Hopefully you are seeing a pattern. Because of all the moving parts, ads can fall short of expectations for a number of reasons.

A funnel audit will show you:

• Where ad traffic is dropping off
• If your landing page is aligned with your ad promise
• Whether your funnel is set up to capture or lose cold leads
  

6. Your Open and Click Rates Are… Meh

Email marketing is part of your funnel too.

If your emails aren’t getting opened or clicked, it’s a signal your copy, subject lines, or sequencing might be off. 

While open rates can be skewed by your CRM, click rates are often the most reliable way to see how effective an email was. Or wasn’t.

Like all aspects of your funnel there are so many little things that can cause issues. Having the word sale in your subject line might send your first email right to spam, triggering the rest to follow. Or a button could have a broken link, frustrating customers even though it’s working on the backend.

A funnel audit evaluates your email performance and suggests quick, strategic fixes.

7. You Feel Like You’re Guessing

This one’s more of a gut-check.

If you constantly wonder, “What am I doing wrong?” or “Why aren’t people buying?”—you need outside eyes.

While the feeling sucks, it’s a good thing. Not everyone can be awesome at everything. And while you poured your money, time, and life into this funnel, people like me who specialize in it, have dedicated hundreds of hours into learning it. 

A professional funnel audit utilizes that hard work and specialization and takes you from reactive to strategic. From stuck to scaling.

FAQs: Funnel Audit Edition

Q: How do I know if it’s my funnel or my offer that’s the problem?
A: Often, it’s hard to tell when looking at them from an individual standpoint. A funnel audit examines how your offer is presented, positioned, and delivered through your funnel. Sometimes the offer is solid, but the messaging or timing is off.

Q: How long does a funnel audit take?
A: While I can’t speak for everyone my audits typically take 3–5 business days and include a full walkthrough of what’s working, what’s not, and a prioritized fix-it list. Some places offer instant results, but it’s hard to get the big picture that way.

Q: What do I need to give you to audit my funnel?
A: Usually, I need access to your landing page, lead magnet, email sequence, ad copy (if applicable), and any analytics or conversion data you have. I pretty much want to run through your buyers process from start to finish. Yes even the thank you email. Don’t worry—I’ll guide you through it step-by-step. And often a simple pdf or screenshot is enough.

Q: Is this better than hiring a copywriter or designer?
A: Yes—because a funnel audit tells you exactly what you need first. Otherwise, you risk spending money fixing the wrong thing. Think of this as the strategic roadmap you wish you had before wasting time and cash on random fixes. After you find out if your copy is the problem, then you can hire a Copywriter.

Ready to Fix What’s Not Working?

If your funnel isn’t converting and you’re sick of guessing, a funnel audit is your next best move.

I’ll walk through your entire funnel, identify the gaps, and tell you what to fix (you can hire someone or I can handle it for you sometimes). Simple, actionable, and rooted in strategy—not fluff.

Grab yours today to lock in a limited time rate.

And if you aren’t quite ready that’s okay too, hop on my newsletter. You’ll get plenty of marking tips that can help you improve your funnel.